Container Size: 50 grams
Ingredients: BrainON® is a proprietaty extract of Aphanizomenon flos-aquae (AFA) that contains a significant concentration of Phenylethylamine (PEA).
Serving Size: 1 teaspoon (1gram)
Servings Per Container: 50
Suggested Use: 1 teaspoon in your favorite beverage, elixir, smoothie, or protein shake. 1 – 2 times per day or before an activity requiring attention. First thing in the morning on an empty stomach with water can produce quite noticeable and significant effects.
BrainON™ contains a significant concentration of phenylethylamine (PEA), a neuroamine that occurs naturally in trace amounts in the brain where it releases dopamine, producing an antidepressant effect. When consumed, Phenylethylamine mimics the brain chemistry of a person in love.
BrainON May Promote:
- Increased Mental Focus and Clarity
- Increased Energy and Endurance
- Lower Stress
- Mood Enhancement and Upliftment
Blue Green Algae and PEA
BrainON is a rich source of phenylethylamine (PEA). This was dubbed the ‘love molecule’ because it increases the natural endorphins usually produced when we’re in love or during exercise. PEA works by activating the neurotransmission of dopamine and other catecholamines in the brain. Unlike synthetic amphetamines, which are not easily metabolized and continue over-activating the nervous system to the point of damage, PEA is considered a natural neuro-modulator, which can be used according to our homeostatic needs and is quickly eliminated when it is no longer required. It is also a small molecule which can easily pass through the intestinal membrane and the blood-brain barrier.
Once PEA is ingested, it is usually broken down by specific enzymes known as monoaminoxidase-B (or MAO-B), rendering it ineffective. But the PEA in Blue Green Algae is naturally protected from this phenomenon by powerful antioxidants. These function as natural MAO-B inhibitors, which protect the PEA allowing it to enter the brain to carry out its benefits. The MAO-B inhibitors have a similar inhibitory power comparable to that of the drug segeliline, used in Parkinson’s disease, but without the side effects. The drug segeliline is an irreversible MAO-B inhibitor which destroys the enzymes, whilst natural inhibitors are reversible and only slow down their action.
Not only do these natural antioxidants – known as phycocyanins – protect the PEA, but they also provide a significant degree of neuroprotection. This is important because oxidative damage caused by emotional, nutritional and environmental stress is at the root of the progressive development of neurodegenerative conditions.
PEA And The Theory Of Love
In the early 1980s, researcher Michael Liebowitz, author of the popular 1983 book The Chemistry of Love, remarked to reporters that “chocolate is loaded with PEA.” This became the focus for an article in The New York Times, which was then taken up by the wire services and then by magazine free-lancers, evolving into the now-eponymous “chocolate theory of love.” However, as noted earlier, phenethylamine is rapidly metabolized by the enzyme MAO-B, preventing significant concentrations from reaching the brain, thus contributing no perceptible psychoactive effect without the use of a monoamine oxidase inhibitor(like He Shou Wu Extract).
What does PEA do?
PEA has been dubbed the love chemical because it seems to uplift our mood while also helping to create feelings of attraction, excitement, and euphoria. PEA is noticeably abundant in the brains of happy people and those whom are depressed will typically have lower levels of PEA. Some studies have shown that PEA can help to alleviate symptoms of depression with no side effects or chemical dependency.
The brain also releases PEA when we are sexually aroused with levels peaking at the orgasm. PEA also increases the activity of neurotransmitters in parts of the brain that control our ability to pay attention and stay alert. We naturally produce more PEA when we are fully engaged and captivated, in other words, those moments where in we become so focused that we seem to lose all sense of time and even the outside world.
Another interesting thing is that when PEA is abundant the brain will pull in PEA in preference of dopamine, which then causes more dopamine to be active and available, thus our dopamine levels rise. Elevated dopamine levels are associated with enhanced concentration and a more positive mental outlook.
So from this we can see that PEA is a chemical that mimics the brain chemistry of a person in love, thus elevating our mood while also helping us to have a better ability to have focus and sustained concentration.